The railway operator has announced that TGV services will now be named inOui, with bosses claiming it will offer a top quality service without pushing up prices.
It has been launched to provide an alternative to the low cost, Ouigo service, with inOui promising new TGV trains on some services, refitted carriages, more space and reliable wifi services for passengers.
Also the well-known Voyages SNCF website is to be caught up in the revamp, with it set to receive a new name oui.sncf.
The first inOui trains will operate from July 2 on the new high speed service between Paris and Bordeaux.
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