Well it makes you wonder if things are beginning to turn as two stories have recently passed across my computer screen.
Fashion house Chanel has announced it is to cut 200 jobs, which whilst horrible for the people concerned, is being seen as a sign that the luxury market is feeling the squeeze.
Something backed up in the International Herald Tribune, that reports on tumbling sales of champagne produced by the recognised names such as Moët & Chandon or Veuve Clicquot Ponsardin.
However, what is highlighted in this article is the success that individual vignerons are enjoying who have worked with existing customers and not resorted to large price hikes like the established names.
The local economies of many corners of France are tightly connected with the work of artisans, the skills of small vineyards and the talents of creative people.
Maybe the current financial troubles are prompting people to think hard about where their money goes.
Should it be spent in local shops who are supplied from producers living near-by, or plopped in the bottomless pit of a brand name that charges a frightening mark up on items that provide little extra value beyond baring the correct marque?
It is a decision that each of us can take as individuals, but something you might want to consider what stocking up on bubbly for New Year.
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