It is important to make it as easy as possible for people to find your articles, as well as subscribe to updates, but also you need to take part in the wider conversation around your subject.
Most of the tools below can be set up in a matter of minutes and the short snippets of HTML code they provide can then be incorporated into your blog.
There are many stats packages available but I use StatCounter on all my sites and have never had any problems with it.
You can see how many page impressions your site receives, as well as visitor numbers and where they’ve come from – just don’t get addicted to refreshing your stats.
The daddy of RSS tools. Using a couple of the features offered by Feedburner can prove very useful, the first one of which is its newsletter script.
People can easily subscribe with their email address and once a day receive your most recent articles. Make sure you place the code near the top of your site so people can spot it.
The other useful tool is their Headline Animator which allows you to feature other stories from elsewhere on your site, handy if you have more than one site.
Google Search Box
As you write more and more articles you will want to make it as easy as possible for people to find what interests them on your site.
This is where the Google Search Box comes in. It is quick and easy to install, allowing you to change the odd setting so it will fit effectively into your site, you might want to use so it fits snugly into a side column.
This is the bloggers' search engine and can prove a useful tool to both bring people to your site as well as allow you to discover corners of the web you may never have crossed.
To register with Technorati you need to include a small piece of code on your site, it then checks this and will begin indexing your site. One thing I usually turn off is the search facility as it takes some time to update.
And a final tip, especially useful for business blogs, is to include your company address on every page, often you will find a space at the foot of one of your columns, it helps with location based searches.
More blogging articles.
Bonus link: To blog or not to blog, an article I wrote for an online magazine.
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