WHILST it is difficult to categorically say that your website efforts lead to more people staying at your holiday home, Geoffrey Coan makes a good case for the argument.
On his blog he writes that his summer availability is practically taken and that his bookings have outpaced those of last year.
Geoffrey puts his success down to a rise in Google rankings for a number of key phrases, and I wonder if his dedication to his blog has had something to do with it?
If you take a look in the right-hand column of his blog you will see a list of the months he has been updating his site, it is noticeable that he has been writing one or two articles a week throughout 2006.
Previous to that he just dabbled and despite him starting the site in 2004 there was little in way of content.
But over the past twelve months he has been writing about the jobs he's been doing on his gite in Brittany, the fun and games of redesigning his website and mentions of his travels across the Channel.
All this writing is great for search engines to get their teeth in to, as it features words related to the local area and Brittany - words that people will type in to Google.
Then once people arrive at his blog they can read up on what he has done and be within a click of discovering his regular holiday home website.
And whilst it has cost Geoffrey some time to write his articles, his blog is hosted on Blogger for free and there is also a good chance he has saved himself some money by not buying expensive advertising.
Writing a blog about your holiday home and the region in which it is based is not a get rich quick solution, but if you do give it some time then it can prove to be a very effective way to promote your property.
A blog for your holiday home
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