A LOVE of the region is the most powerful reason for people buying property in the south west of France.
According to a survey from Holiday-Rentals.co.uk, ease of access and the cost of the property also come ahead of the actual rental potential a home will enjoy.
The study looked at the differences between owners in Aquitaine and the Spanish region of Murcia, although they actually found little to divide the two areas.
The most common purchase price in each country was relatively low, at £100,000 to £150,000, although there was a wider price range in Aquitaine than in Murcia.
In both areas, most owners had spent less than 11 per cent of the purchase price on fees, with around a third spending between 9 to 11 per cent.
Although the Holiday-Rentals.co.uk survey spoke to around 60 owners in each region, their findings back up the fact that many people head to France for the quality of life, a marked difference to investors who may buy property and only use it occasionally.
Within Aquitaine there are still many areas relatively undiscovered by Brits with the Gironde estuary home to many pretty, quiet villages, within reach of the river, beaches and Bordeaux.
Whilst Biarritz and Pau in Pyrénées Atlantiques are proving popular as rentals can be extended to the ski season.
Many owners in the south west said the rental marker was becoming increasingly competitive and that people should ensure they understand the legal ins and outs of doing business, or owning property in France, and the tax implications.