THERE are more and more people in France who are running a business turning to a blog-style website to promote their wares.
These sites are providing an insight into life in France, as well as pushing them up the rankings for search engines.
A blog is just a website that allows its owner the chance to write short articles about their business or experiences, but most importantly makes it easy to update.
For many people setting up a website is a long drawn out affair and it is a struggle to get their head around the HTML, .php and countless other bits of technical speak.
But blogs are different. If you can write an email and are willing to experiment and learn a few things then you could have a good looking site up and running in an hour or so.
I’ve written about how to go about choosing a blogging service before and please feel free to leave a question in the comment section below. So who is picking up the baton and running with a blog?
The great thing about these sites is that they can be started before your business has even started. Busy working on your gîte? Well tell us about it.
Phil Voice is slowly bringing back to life a farm in the heart of south west France and you can follow him and his family’s work at his Perigord Vacance site.
I helped Phil get this site off the ground but he has now taken it on to provide a glimpse into renovating a home but also what life is like in France.
Another site I’ve seen that follows the trials and tribulations of managing a holiday cottage in France is the Running a Gite in Brittany site.
Here Ian Haycox provides hints, tips and advice on everything from local builders to putting his children into school, whilst all the while building up a site that offers potential customers for his gîte a lot more than a static site.
But it is not only gîte owners that are turning to easy to update websites as enterprising estate agents are seeing the advantages of these types of site.
Lisa Kiely runs the Provence Properties site that blends together her business, which is letting homes, with her experiences of life in the area.
So not only does Lisa tell you about a cut in the price of a two bed apartment, you can read her stories about jazz musicians, the grape harvest and even take a walk through the lavender fields.
Considering how difficult it is to run a business in France, spending some time setting up a blog and keeping it up to date may prove more valuable, and a lot more fun, in the long run.
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