IF you take a look around many holiday home websites it does not take long to work out which nationality the owners are.
Many sites only market to potential clients from their own country and just offer prices in that country’s currency and text that has a ‘local’ feel to it.
But by using the internet it can take just a few minutes to update your prices in any number of currencies, as well as take payments.
There are many foreign currency exchange websites, for example http://www.xe.com/ that allow you to see real time rates.
If you can update your own site and you charge in pounds sterling, then it just means writing the dollar amount and the euro amount alongside your current rates.
For those who have a little more internet experience there are also a range of tools that you can incorporate into your site for visitors to find out the immediate rate of exchange.
It just makes it easier for potential clients to work out prices and opens your site up to the US and Australian markets, as well as English speaking Europeans.
It is also worth looking at setting up a PayPal account, or other merchant account service, that will allow you to take payments in other currencies beyond pounds sterling.
For example, PayPal allows you to take payments in US dollars, Canadian dollars, euros, pounds sterling or yen.
This would be particularly useful if you are keen to promote your holiday home website to the American market, but the use of PayPal in Europe is certainly catching up.
The thing to aim for when marketing online is to make the operation as smooth as possible, because if your potential client leaves your site it is a fight to get them to come back.