FOR some time now I have been keen to offer an advertising service that allows business owners the chance to promote their products to readers of This French Life, which is simple, transparent and not too expensive.
So as you will see in the right hand column there is now the option to create your own text adverts featuring a short headline and paragraph describing your product or service, which appears on more than 3,000 pages across the whole site.
To try out the service just click on one of the Advertise Here buttons and register as an advertiser, the minimum payment required is £30 and as you can see your advert will run for a month.
So if you just stick with the initial £30 then your advert will be displayed to readers wherever they land on This French Life.
You also have complete control over the advert text featured, so you could start by offering a special deal and once that offer has run its course, go back into your account, edit your text advert to promote a new message and it will update in a matter of seconds.
From your advertiser account you can see how many times your advert has been displayed and the number of times it has been clicked, this would let you test different headlines and blocks of text to see which combinations appeal to readers, as well as how much you've actually spent.
There are a couple of rules to stick to, such as the title of your ad is limited to 25 characters and the body of text describing your service is set at a maximum of 85 characters, but this should provide you with enough opportunity to get your message across.
When you click on the Advertise Here link you will see the minimum price being charged as well as an indication of how busy the site is by showing the number of times the advert strip is displayed each week.
And remember those who read the site are people exactly like you, they have an interest in French life, its language, leisure pursuits, property options and more, readers are not likely to be interested in the latest computer games or mobile phone ringtones.
If you have any worries about the system I get to see the advert before it goes live on the site, so I can double-check spelling or offer a pointer or two if required, let's face it working together benefits the both of us.
But I hope that as the advertising service is clear, simple to navigate and puts you in control, you will have more time to concentrate on handling enquiries from interested readers who click through from This French Life.
If you have any questions please feel free to send me an email.
Added bonus (well two in fact) Advertisers also receive a couple of bonuses to ensure their website gets in front of as many This French Life readers as possible.Bonus 1. Each week I write a thanks to site advertisers post, which lists the sites who are currently advertising and the post also appears within my Facebook account.
Bonus 2. Advertisers are also included in the weekly This French Life newsletter that goes every Wednesday to more than 2,500 subscribers.
Current and past advertisers:Bank House Investment Management Ltd
Kristi Anderson - The American Frog
Anglo-French Language Services
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