Research for the Vinitech exhibition found that in 2010 just 17% of people drank wine on a daily basis, down from 21% five years earlier.
The number of occasional drinkers, those who enjoy a glass once or twice a week, rose from 41% to 45%. While those who never touched a drop of wine stayed stable at 38%.
Overall there has been a dramatic decrease in the amount of wine drunk in France, with figures from 2010 showing on average 46.6 litres of wine were consumed per person, which compares to a figure of 104 litres in 1975.
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